Google Ads account set up-Make Money online now

Get Started With Google Ads

google ads training

Google ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It is a platform where advertisers bid to display their short advertisements, product listing, videos, and services offerings to online users. Statistics show that over 3.5 billion searches are performed each day on Google. With such a high volume of people using Google search each day, Google ads are a great way to reach your target consumers.

Besides helping you reach out to your target clients with ease, Google ads have a high conversion rate.

Research has shown that every $1 spent on Google ads gives the marketer a return of $2 in revenue. This means that you get nearly double returns when you invest in this platform. That is why it is a great platform to invest in if you want to make your business visible and attract clients ready to take action.

Setting your own Google ads is simple but challenging, especially if it is your first time. Fortunately, today you have clicked the right page. This article will give you seven steps on how to set up a Google ads campaign.

1. Visit the Google ads official website

The first thing to do to set up your Google ads camping is visiting the official Google ads website at https://ads.google.com/, then click sign in to register and create your account.

2. Choose a campaign name and type

The next process is choosing your campaign name and type. If you are new to this platform, we recommend choosing “search network only” then name your Google ads campaign. It is advised that you choose a name related to the service or products you are marketing.

3. Select ad display location

This section allows you to choose areas where you want your ads to be displayed. It can be a small or large area. You need to make your decision wisely because it will determine which locations your ads will be seen. For instance, if you want your ads to be seen in the entire country, you need to choose the national option. Before you determine which locations to choose, conduct extensive research to know the exact locations of your target customers.

If you own a local business, your ideal customers are those living around where your business operates. On the other hand, if your business sells products or services to customers throughout the United States, your ads’ location must target the entire country. If your business sells products/services internationally, you should set your Google ads campaign in countries where most of your customers are located.

4. Set your daily budget

If you are still new to this platform, it is advised that you set your daily limit to avoid overspending. It is best to start smart then increase your daily budget as you become more proficient with this platform. Google ads can sometimes exceed your daily budget, but that should not worry you. However, you need to keep a close eye on your ads campaign and make necessary adjustments each week to avoid exceeding your monthly ads budget.

You also need to set your payment options. There are three payment options, including manual payment, automatic payment, and monthly invoicing. In manual payments, you are required to pay before your ads show. Automatic payment requires you to link your bank account or your bank or credit card where the money is debited automatically. On the other hand, monthly invoicing is where Google provides a special credit line to selected businesses that qualify.

5. Add keywords

This is the most important and also the trickiest part of this process. If you are doing this for the first time, you may be tempted to add as many keywords as possible relevant to your business. That is exactly what Google wants you to do because you will spend money. You need to resist this urge, or else you will find yourself spending more than what you had planned for. Instead, focus on bullseye keywords (buying intent keywords). Bullseye keywords are highly recommended because they are searched the most on Google search queries by buyers. Bullseye keywords are sometimes limited, but that is okay. Don’t add keywords that will not drive your target customer to your website.

6. Create an ad

This a fun but very tricky process. It is fun because this is where you create content that drives customers to your website. It is tricky because the ads you create will determine whether customers will click your website or your competitor’s website. Therefore, how you create your ads matters a lot. Your target buyers are more likely to click on an ad that has keywords commonly used in Google’s search bar. Therefore, ensure that you include specific keyword phrases in your ad’s headline.

When crafting the ad description, put more emphasis on the benefits of your products or services. Also, mention special offers and a compelling call to action. It is advised that you direct your audience to a landing page that matches the ad’s description. This will lead to more conversions because customers will not have to navigate the site (which could lead to frustration) to find what they are looking for. Ensure that the page where you direct buyers has the exact products or services mentioned in the ad.

7. Set up a tracking system

The final step is setting up a system to track your conversions. Google provides the following options:

  • Ecommerce orders (orders from your shopping cart)
  • Webform leads (quote requests)
  • Calls from ads phone call (from the number displayed on your ads)
  • Call from your website (phone calls from the number displayed on your website)
  • Important sales that did not come from the internet.

Before you turn on your ads, ensure that you set a comprehensive tracking system to ensure your ads campaign’s effectiveness.

Once you start running your ads campaign, keep a close eye on analytics to know what is working and what is not. This will enable you to take appropriate action on time to get the best results. With time, you will know which ads bring the most returns and which ones don’t. With that knowledge, you can create a high cost per click keywords campaign, targeting keywords that drive more customers to your website.

Don’t wait; start your Google ads campaign today. With time, you will learn more about how this platform works and eventually boost your ROI.

One Response

Leave a Reply